martech adtech creator economy retail media walled gardens
Walled Gardens, Creator Deals, and the MarTech Rethink
Amazon's quiet use of third-party ad sellers and Target's creator program overhaul signal a MarTech stack rethink brands in Southeast Asia can't ignore.
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creator economy audience strategy sports marketing adtech media partnerships
The NBA's Creator Playbook: What Sports Leagues Get Right About Owned Audiences
The NBA's deal with YouTuber Kenny Beecham signals a structural shift in how sports leagues build owned audiences. Here's what marketers can learn.
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social media paid media creator economy programmatic martech
Social Media Strategy in 2026: Pay to Play, or Play Smarter
Social media strategy has fundamentally changed. Here's how Southeast Asian brands should rethink paid, organic, and creator investment in 2026.
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YouTube CTV creator economy brand advertising upfronts
YouTube Wants to Be TV. Its Creator Strategy Says Otherwise
YouTube is pitching brands on TV-level reach, but leaning on creators to make that case undermines the authenticity that makes YouTube worth buying.
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influencer marketing brand strategy creator economy millennial marketing digital strategy
What Dove's Seven-Figure Influencer Bet Tells Us About Strategy
Dove just handed a seven-figure influencer brief to a micro-creator agency. Here's what that decision reveals about modern influencer strategy in 2026.
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