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Why Media Mandates Are Becoming Data Infrastructure Bets
From JLR's WPP mandate to NBCU's upfront pitch, the real story in media buying is who controls the data layer. Here's what that means for your stack.
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Performance TV and the Search Budget Rethink in 2026
Philadelphia Cream Cheese ditched search ads. CTV is redefining performance. Here's what both moves say about where media budgets are really heading.
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