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Walled Gardens, Creator Deals, and the MarTech Rethink
Amazon's quiet use of third-party ad sellers and Target's creator program overhaul signal a MarTech stack rethink brands in Southeast Asia can't ignore.
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Amazon Ads walled gardens advertiser boycott AdTech media strategy
Amazon Ad Boycott: What Walled Gardens Owe Advertisers
Amazon faces an advertiser boycott that reveals a deeper question: who actually holds power in walled garden ad ecosystems? A MarTech read for SEA brands.
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