Influencers vs. Advocates: Which Voice Drives Real ROI?
Influencers get reach. Advocates drive trust. Understanding which voice to deploy — and when — is now a core paid media decision for SEA brands.
CTV Ads Are Coming for Your Social Budget in SEA
Social CPMs keep climbing while CTV opens up. Here's why performance marketers in Southeast Asia should rethink their channel mix now.
Social Media Strategy in 2026: Pay to Play, or Play Smarter
Social media strategy has fundamentally changed. Here's how Southeast Asian brands should rethink paid, organic, and creator investment in 2026.
Programmatic's Fork in the Road: Consensus vs. Disruption
Rival trade bodies are splitting programmatic's future into two camps. Here's what agentic media planning means for paid media teams in Southeast Asia.
Programmatic's Turf Wars Are Costing You Real Money
Programmatic infighting, DOOH expansion, and on-site conversion tools are reshaping ad spend decisions. Here's what Southeast Asian media teams need to act on now.
Why Anti-Marketing Is the Sharpest Paid Media Strategy
Betterment's anti-marketing playbook reveals a counterintuitive truth: the best paid media strategy sometimes means engineering silence. Here's what that means for SEA brands.
Why Martech's Real Talent War Is About AI-Led Growth
Leadership moves across the ad and martech space signal a structural shift: AI-led growth isn't a strategy layer — it's now the org chart.
AI UGC Ads and Pinterest's Measurement Bet: Paid Media in 2026
AI-generated UGC at $2.50 per video and Pinterest's SMB measurement push are reshaping paid media. Here's what Southeast Asian performance teams should act on now.